I bought a magazine, yesterday, and one article reminded me of this thread. It was based on some American research. It may be useful to you.
Here's a quote ~ from the article and the book:
"The sad truth is that a hard-edged negotiation style can often mean you come over as a [censored] to people, and they're less likely to give you what you want', says Dr Linda Babcock, co-author of Why Women Don't Ask: The High Cost of avoiding negotiation ~ and positive strategies for change.
In fact, according to Dr Babcock's research, a woman's influence increases the more liked she is."
The censored word starts with 'b' and means 'nasty woman' ~ in case you were wondering.
http://www.amazon.com/Women-Dont-Ask-Neg...4691&sr=8-3