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Your boss won´t listen
Some bosses are insecure. They feel threatened by a subordinate that has better ideas than they do - they feel like this 'shows them up.' If you have a boss like this, you can try to show him that you are not a threat - that you truly want to help the department as a whole do better. This is a long, difficult task, but it is possible with patience and perseverence. Know before you set out on this task that it will not be easy, though, and judge if your love for your job is worth this effort. In the end, despite your best efforts, he may still be an insecure, threatened person. You can either understand this and work with this knowledge, or find somewhere else where a boss would respect what you have to offer.