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What People Want
On average, across cultures the most desirable traits are:
1. Kind and understanding
3. Exciting personality
5. Emotionally stable and mature
6. Dependable character
7. Pleasing disposition
8. Good looks (ranked higher by males)
9. Good financial prospect (ranked higher by females)
10.Virginity (ranked higher by males)
Taken from survey data (Buss 1994, 1995).